🗣️ Marketers & Print Pros: Stop sending garbage direct mail that goes straight from the mailbox to the recycling bin.

During my latest speaking engagement at the FSEA Digital Embellishment Conference 2026 in Nashville, I asked the crowd a very simple question…

“Who here likes colonoscopies?”

The answer? Nobody. It’s a taboo, uncomfortable subject. But what if you could make selling colon health… genuinely fun and impossible to ignore?

In this clip from my keynote, I break down exactly how one of our clients did the impossible. They didn’t use boring pamphlets. They used sound.

Here is why this campaign worked so well:

👉 They leaned into humor: Creating a wise-guy character named “Wally A. Polyp.”

👉 They used pattern interrupt: A printed mailer that literally speaks to you when opened.

👉 They merged physical and digital: Embedding a custom voiceover MP3 directly into a sound chip inside the card.

The result is an interactive masterpiece that builds awareness through entertainment.

If you aren’t using sound embellishments to bring your print campaigns to life, you are leaving attention—and engagement—on the table.

Watch the clip below to hear Wally A. Polyp in action. 🔈👇

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FULL TRANSCRIPT (AI-GENERATED):

[00:00:00] Eddie: We actually put sound chips in printed pieces. So I’ll give you another example. This one. Who here likes colonoscopies? Put up your hand. Yes? Yes? Yes? Oh, one guy in the back. There’s always, there’s always one guy. Okay, no, but seriously speaking, how do you plan a successful campaign for colon health? It’s tough, right?

But this client came to us with a very interesting project. I mean, if you see it, it says, “Wally A. Polyp.” Get it? Wally A. Polyp. Uh, but they actually not only created this amazing cool card with a, a character, but they went to a studio. They hired voice and voice actor to record, uh, a little voice over. They sent that to us as an MP3 file.

We put it on a sound chip. We put the sound chip in a greeting card, and the greeting card was used to mail out to build awareness for colon [00:01:00] health. So I’m gonna show you what that looks like

You know, why not tell the doc you got a different scope scheduled that morning? Wait a second. Here’s a lulu. You never schedule any bowel exams on days that end in Y. Not yet. Look, if you want, just tell him you’re feeling fine. The point is, don’t worry. We’ll think of something. We always do. I mean, that’s fun, right?

Fun and entertaining. I mean, how else do you make colon health fun and entertaining? That’s one way to do it. So can you imagine the creativeness that you can get with sound or sound embellishments?

Yo, we don’t need bark ’cause we got mad bite. So sit back, relax, and watch your sales take flight. ‘Cause in this day and age, success depends on keeping up with the latest trends.