Print Three and bigDAWGS: The Future of Phygital Marketing in Canada

The Unfair Advantage: Why Print Three is Bringing bigDAWGS Coast-to-Coast

Marketing agencies and brand builders, it is time to face the music: standard print is dead, and digital fatigue is at an all-time high. If you are still relying on flat, traditional marketing collateral, you are likely throwing your clients’ money away.

Recently, Andrew Hrywnak from Print Three stopped by the bigDAWGS facility to call out the biggest gap in the marketing industry right now: most brands have absolutely zero idea of the ROI that premium embellishments and specialty marketing can bring.

They settle for forgettable campaigns simply because they do not know what is possible. But that is about to change.

Bridging the Gap with “Phygital” Marketing

The problem isn’t that consumers don’t want physical media; the problem is that they are ignoring boring physical media. The solution lies in the “phygital” space—the seamless integration of physical print with digital technology and sensory experiences.

At bigDAWGS, we don’t just print; we engineer experiences that force prospects to pay attention. We are talking about:

Tactile Embellishments: Raised UV and holographic foils that demand to be touched and felt.
Video Print: HD video screens embedded directly into brochures and mailers.
NFC Technology: Chips that instantly connect a physical piece of mail to a dynamic digital landing page with a single tap of a smartphone.

As Andrew noted during his visit, the value that these embellishments bring to a campaign is unmatched. It is a unique offering that elevates standard marketing into a memorable, high-converting experience.

A Coast-to-Coast Partnership

After seeing our facility and meeting the team, Andrew recognized the power of this technology. That is why we are thrilled to announce a groundbreaking partnership: Print Three is bringing the bigDAWGS leading-edge specialty marketing bundle to their locations across Canada.

“It’s the leading offering in Canada in terms of both embellishment as well as specialty marketing,” Andrew shared. “For us to be able to make these offerings and bring them coast-to-coast throughout our locations… will give us a leading edge.”

This partnership provides the ultimate unfair advantage for any Canadian brand or agency looking to dominate their market. It is time to stop settling for invisible campaigns. The future of marketing is phygital, and it is available now at Print Three locations nationwide.

TRANSCRIPT (AI-GENERATED)

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[00:00] There has been a gap, and the problem is, is customers have never realized the value that embellishment brings, as well as the specialty marketing. That’s, that’s what really attracted me to Eddie and bigDAWGS. I mean, you guys have a very unique offering. I say it’s, it’s the leading offering in Canada in terms of both embellishment as well as specialty marketing.

[00:24] Um, and the team that you’ve built here… I can see the excitement. Uh, when I was introduced to Eddie, but it wasn’t until I actually came to the facility and actually saw the staff that’s working here. It brings it all into one bundle.

[00:37] And for us to be able to make these offerings and bring them coast-to-coast uh, throughout our locations in Canada, again, will give us a leading edge in terms of what we’re offering to our customers, and how our customers can communicate with their customers as well. So we’re really excited about that opportunity.

DISCLAIMER: All brand names, logos, and trademarks appearing in this video are the property of their respective owners and are used solely for illustrative and demonstration purposes. No affiliation, sponsorship, or endorsement is implied.

About the Author

Edgar Davin