“My Head Exploded”: Ray Stasieczko on the Ultimate Phygital Innovation

For over a decade and a half, industry leaders have talked endlessly about the need to merge the physical and digital worlds. We all know that physical print provides a tactile, premium feel, while digital media offers dynamic, engaging storytelling. But how do you actually bring them together?

Recently, industry legend Ray Stasieczko bumped into bigDAWGS CEO Eddie Davin, and he finally saw that perfect fusion in real life.

The Video Folder Experience

During their conversation, Eddie handed Ray what looked like a standard, albeit beautiful, piece of print marketing.

“Just think about a notebook, okay?” Ray explained on his show. “A printed notebook, a really high-end printed notebook. You do whatever you want on the cover of it, right? And then you open it up, and there’s a TV screen in there playing a movie.”

That is the power of the bigDAWGS Video Folder. It takes the familiar, physical experience of opening a premium brochure and instantly disrupts it with an embedded, high-definition LCD screen. Whether you load it with a personalized message, a YouTube video, or a high-end corporate sizzle reel, the impact is immediate and unforgettable.

“Like Nobody’s Business”

Ray’s reaction to seeing the technology in action says it all.

“I have that thing, you know, the digital and physical world, I’ve talked about that for like 15 years,” he noted. “This guy has brought those two worlds together like nobody’s business. Ladies and gentlemen, it was amazing. And when I saw that, my head exploded of the possibilities.”

When you put an innovative “phygital” product like this into the hands of marketing professionals, the creative applications are endless. Ray immediately thought of a massive print facility in the Northeast that focuses heavily on school photography. Imagine combining traditional printed school portraits with an embedded video screen that plays a highlight reel of the student’s year or a personal message from the principal.

Bringing Passion to Print

At the end of the day, standing out in a crowded, noisy market requires more than just standard collateral. It requires innovation, creativity, and most importantly, passion.

As Ray perfectly summarized: “That’s what it’s all about, you know, can you get excited about what you do? Can you bring passion to the table?”

At bigDAWGS, we are endlessly passionate about engineering the future of print. Stop settling for marketing that gets ignored, and start creating experiences that make people’s heads explode.

Contact us today! Click Here for PRICING and SAMPLES.

TRANSCRIPT (AI-GENERATED)

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[00:00] You know, and I, you know, I was talking to this guy, his name’s Eddie. And Eddie’s the CEO of BigDawgs. And, you know, he does some some things with print.

[00:09] I mean, let’s just put it this way. You know, I have that thing, you know, the digital and physical world, I’ve talked about that for like 15 years. This guy has brought those two worlds together like nobody’s business.

[00:20] I mean, he he’s got the… I gotta get him on the show to show this thing to you, but he’s got this… just think about a notebook, okay? A printed notebook, a really high-end printed notebook. You do whatever you want on the cover of it, right? And then you open it up and there’s a TV screen in there playing a movie.

[00:34] That movie could be you. That mo- that, that, movie could be a, YouTube you loaded in there.

[00:39] La- ladies and gentlemen, it was amazing. And when I saw that, my head exploded of the possibilities of that.

[00:48] I, I’m talking to, to, to a lady that works at this pretty massive print facility in the Northeast and and they focus on, you know, photography, mainly in schools. What a great conversation.

[01:01] I started thinking about Eddie’s product. I started thinking about what they’re doing with schools and photography, and my head goes crazy. These people are probably like, “Get this guy away from me.”

[01:11] But I gotta tell you folks, that’s what it’s all about, you know, can you get excited about what you do? Can you bring passion to the table?

DISCLAIMER: All brand names, logos, and trademarks appearing in this video are the property of their respective owners and are used solely for illustrative and demonstration purposes. No affiliation, sponsorship, or endorsement is implied.