The Science of Touch: How Embellished Packaging Doubles Retail Sales

Are you an eCommerce or retail brand founder relying on standard, flat packaging? If so, you might be leaving significant revenue on the retail shelf. The hidden science of physical marketing reveals that what customers feel with their hands is just as critical as what they see.

Texture serves as the ultimate advantage for brands looking to elevate their perceived value. Implementing premium embellishments—like custom foils or raised textures—triggers a psychological response that instantly communicates high quality.

The data behind the science of touch reveals exactly how physical marketing impacts consumer behavior:

• Texture is strongly associated with luxury, and luxury brands frequently utilize textiles in unique ways.

• Simply getting a customer to hold an embellished package increases their chance of buying that product by 50%.

• When placed on a shelf next to regular flat print, shoppers are two times more likely to purchase heavily textured or foil packaging.

Opting for cheaper, flat designs to save on production costs actively diminishes your retail revenue. Upgrade your physical branding assets with special finishes, foils, or textures, and stop letting competitors out-touch you on the shelves.

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TRANSCRIPT (AI-GENERATED)

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[00:00:00] You can increase the chance of someone buying your product by 50% just by getting them to hold it. Texture is kind of like the next level stuff, and it, and it is very associated with luxury. Yeah. A lot of luxury brands tend to use, uh, the textiles in a way that’s no one else is using. Um- So I mean, there’s, there’s science involved there too.

[00:00:18] So like when- Mm … you have packaging or marketing piece and it has texture or foil. I’ll give you an example. In the store, they’re saying that, um, if you hold, you know, an embellished piece, so let’s just say you pick a packaging, it’s nice, and you’re holding it in your hands, and you’re maybe even interacting and having that message reinforced, but you have a 50% higher chance of buying that item- Interesting.

[00:00:37] Yeah … just by holding it, right? But e- let’s just talk about embellishments. Like, so if you were to choose an embellished product over a non-embellished packaging, so I’m talking about the packaging itself, and let’s just say on the shelf there was a, just a regular flat print- Mm … but a heavily textured or maybe foil, uh, packaging w- just beside it, they have more likely to buy that, uh, two times more than the actual non-embellished version.