The Print Marketing Hack That 10X’s Readership (FSEA 2026 Speaker Eddie Davin)

I just told a room full of print experts in Nashville that their magazines belong in the trash. 🗑️

Unless they are doing THIS. 👇

Marketers, Publishers, and Print Innovators — listen up, this is for you.

During my recent speaking engagement at the FSEA Digital Embellishment Conference 2026, I pulled out something that completely disrupted the room: The LED Magazine Insert.

Let’s be brutally honest about the average print publication:

❌ You receive it.

❌ It sits on your desk for a week or two.

❌ It goes straight into the recycling bin.

But what happens when your prospect opens a page and a high-definition video immediately starts playing? The entire game changes.

📈 READERSHIP MULTIPLIES INSTANTLY

You don’t hide something this cool in your desk drawer. You walk it around the office. You show your colleagues. One single insert just skyrocketed your brand’s readership 5x to 10x because of the sheer novelty.

♻️ THE LIFECYCLE BECOMES INFINITE

Are you going to throw away a working digital screen? Absolutely not. I wouldn’t either. It becomes a permanent desk fixture, keeping your message in front of your target audience indefinitely.

Print isn’t dead. It just needed a massive upgrade.

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FULL TRANSCRIPT:

[00:00:00] Edgar Davin: What is this? This is a magazine insert. So imagine this in a publication that you get. When you open it, you see this. And in the back, imagine you are seeing this up close. Now, imagine when you get this. I mean, what does this do to, uh, readership, for example, in a magazine? When you get this, one, you’re gonna dwell on this a lot, but you’re not gonna hide this in your office and put it away, right?

[00:00:30] Edgar Davin: You’re going to show this to everyone in your office. The readership will skyrocket five, 10 times. Uh, so imagine that. But second, the life cycle. I mean, I get so many publications, and every one week or two weeks I clean my desk and I end up throwing them out. Are you going to throw this out if you got it?

[00:00:53] Edgar Davin: If you got a magazine with this in it, are you gonna throw it out? No. I wouldn’t either.