Canadian Marketers: stop throwing your budget into a fire. If your physical print can’t be tracked or tapped in 2026, your brand is already obsolete.

👇 We just dropped a massive announcement…

bigDAWGS and Print Three have officially joined forces. We are bringing interactive, award-winning print to 38 locations across Canada.

And we have the hardware to prove it: we just swept the FSEA Gold Leaf Awards with 7 Gold wins. 🏆

What we are bringing to your next campaign:

✨ Raised foils your customers can actually FEEL
🌈 5th & 6th color printing (Pink, White, Gold, Silver)
📲 Embedded NFC tech to track print ROI just like Google Ads

The era of flat, boring print is dead.

Watch the full announcement below and see the tech that is taking over Canada. 👇

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TRANSCRIPT (AI GENERATED)

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[00:00:00] Adrian: Welcome, everyone. It’s Adrian from bigDAWGS. We’re announcing a massive partnership. Uh, we’re bringing advanced marketing tech and premium print to 37 Print Three locations. With me on the couch is Andrew Hrywnak, the president of Print Three, and bigDAWGS CEO, Eddie. Hello, hello.

[00:00:20] Andrew: Hello.

[00:00:21] Adrian: Um, so Andrew, I know this all started because you were looking for high-end raised foil and UV finishes.

Why is there a massive gap in bringing premium prints, embellishments to a retail franchise?

[00:00:36] Andrew: Thank you for the question, Adrian. Uh, there has been a gap. Uh, it’s existed for a long time. The problem is, is customers have never realized, uh, the value that embellishment brings, um, as well as the specialty marketing.

That’s, that’s what really attracted me to Eddie and bigDAWGS. I mean, you guys have a very unique offering. I say it’s, it’s the leading offering in Canada in terms of both embel- embellishment, as well as specialty marketing. Um, and the team that you’ve built here, I can see the excitement, uh, when I was introduced to Eddie, but it wasn’t until I actually came to the facility and actually saw the staff that’s working here.

It brings it all into one bundle. And for us to be able to make these offerings and bring them coast to coast, uh, throughout our locations in Canada, again, will give us a leading edge in terms of what we’re offering to our customers and how our customers can communicate with their customers as well. So we’re really excited about that opportunity.

[00:01:37] Adrian: So Eddie, we’ve been doing NFC since 2013, and we introduced, um, foil in 2020, which is what brought Andrew to our door. Now you’re rolling out foundational NFC print to the Print Three network. Uh, can you break down the magic of, uh, how this works and what actually happens when someone- Taps this.

[00:02:03] Eddie: Thank you for that, Adrian.

Well, for those that don’t know what NFC is, it’s basically the same technology that they use to pay for stuff in the store. You can tap with your phone or you can tap with your credit card. It’s the same tech. We are using that in marketing, in, uh, sales materials. But I think what drives us is the power that we have when we combine both the back end, which is the software, and also the hardware, which is the production part of it as well.

Many companies, they either specialize in one or the other. We do both. So I’ll give you an example. Uh, we have a Google review stands. These review stands are typically used in stores now that you can tap with your phone. And when you tap it, they go directly to the Google review or the other review, uh, aggregator directly.

But we have a system where when you tap it with your phone, it goes to a landing page that first asks them, uh, basically how well they did, the store did. And if they leave a bad review or if they’re disgruntled, it gives us an opportu- gives them an opportunity to basically file a complaint with the management of the store, uh, before they actually leave a bad review.

So that’s one of the things that we, we have done. And, um, on the back end of things as well is the idea that we can tie it in with marketing campaigns. So when you tap the NFC, any NFC, could be NFC business card, could be the, uh, review stand with your phone, it can tie in with online advertising. So it can be part of the Google Ads audience, Facebook audience, uh, and that sort of thing.

So basically, when you start interacting with marketing pieces or sales collateral that contains NFC, you can actually, uh, have c- customer base and audience that you can present ads to. So it’s very exciting, uh, that mix of technology. We’re good at both. Uh, and I think that’s, uh, that is something that, uh, the opportunity that we have at Print Three, uh, releasing to all the customers, showing the power of that integrated marketing, I think that will really go far and, uh, disrupt the entire Canadian print and marketing, uh, industries.

[00:04:10] Adrian: Oh, that’s awesome. That’s definitely something to look forward to. Um, so we’re the exclusive production hub for, um, Print Three’s raised foil. Um, we actually just, uh, this year entered the FSEA Gold Leaf Awards and won seven awards.

[00:04:29] Eddie: Yes.

Yes.

[00:04:29] Adrian: And not to mention- Yeah … that this is our first time doing this.

[00:04:36] Eddie: Yeah. Isn’t that nuts?

[00:04:36] Adrian: Um, yeah. It was just, like, crazy. Um, we were just like, “Yeah, let’s give it a shot,” you know? And- Uh, the shot hit. Why is having award-winning tactile design so critical for brands right now?

[00:04:51] Eddie: Uh, first with the awards, uh, I think a lot of it has to do with you guys, you- on the design side. I mean, you know, it’s, half of it is my side and the technical and making sure the machine works even beyond spec, but you guys did an amazing job.

But with that said, um, with, with the awards, and I think even the awards themselves, uh, they basically look at it and judge it where- whereas, hey, what looks creative and look what looks pretty. And it, it does, it does look amazing. What do you think, so Andrew? Like, some of the- I

[00:05:20] Andrew: think it looks amazing.

Yeah …

[00:05:20] Eddie: some of the stuff that we have, I mean, it just looks phenomenal. I, I, I, well, I see it every day, but I’m still amazed, like, how good we are as creating these amazing effects. But- Yeah … it’s tactile effects, too.

[00:05:33] Adrian: Yeah.

[00:05:34] Eddie: So you went… You’re a recent, uh, graduate, uh- Yeah … from school. Yes. But let me ask you this.

Do they teach you tactile effects in design?

[00:05:43] Adrian: Uh, no,

[00:05:44] Eddie: they did

[00:05:44] Adrian: not.

[00:05:45] Eddie: It’s all, it’s all visual.

[00:05:46] Adrian: Yeah.

[00:05:46] Eddie: Right?

[00:05:47] Adrian: Yeah.

[00:05:47] Eddie: But the idea of tactile, the, um, the idea of, you know, having that raised, UV raised foil, that interaction, that touch, it, it’s not just something that, you know, yeah, looks cool, but there’s science behind it.

I mean, proven hard data. So SAPI at Southampton University did, um, a study last fall. And what they did is they set up a fake, a fo- a fake store basically, and they had, um, a group of people go in there and interact with the products. So one of the things that c- a, a couple things that caught my attention, uh, with some of the stats and some of the results was this.

So- Uh, if someone, a consumer interacts with a heavily embellished premium piece, by that I mean a raised UV raised foil, uh, and they start touching it twice, that increases the chances that they will buy that product by 50%. They touch it four times, interact four times, it goes to 90%. Also, a non-embellished packaging versus a, uh, embellished packaging.

So an embellished packaging, a product in a, an embellished packaging will move three times faster than a plain non-embellished packaging. Three times. So that just also moves product, but another thing that was even more interesting is perceived value. And what I mean by that is customers were willing to pay 80%…

89% more for the product if it was in an heavily embellished printed piece than if, than it was if it was a flat box. In other words, when you think about this, let’s say you have the same product and you’re packaging it in just a regular flat plain box, and you’re selling it for $10. If you add premium embellishments, you could sell the same product for $18.

Mm. Think about that. That’s ROI. So these are the type of metrics, uh, that came out in the studies, and it’s n- again, not just beautiful. And it is, it’s very eye-catching, but this, it’s, it’s hard backed data, hard backed science. Uh, so that is what I was ex- also excited to see, those results. And there’s, of course, there’s gonna be more studies.

We are gonna be conducting more studies in the printing network but, you know, it, it is something that’s very powerful, has a very huge ROI attached to it. And, um, you know, again, uh, the complete deployment nationwide. Yes, absolutely. Uh, yeah, I mean, this, we’re gonna bring so much power to so many businesses, so many small and large businesses.

And I, yeah, I can’t, I, I can’t wait till this just, uh, explodes.

[00:08:23] Adrian: That’s totally a game changer, guys. Um, th- uh, speaking about game changer, uh, we’re working On something to make prints look near screen-level color perfect. Um, we’re using the Fujifilm Revoria presses with specialty toners like pink, white, clear, gold, silver.

Why is this, like, the holy grail for hitting impossible brand colors?

[00:08:52] Eddie: Well, I, I have an answer, but I wanna hear from Andrew. What do… I mean, you were attracted to a Fujifilm Revoria as well.

[00:08:57] Andrew: Yeah. It’s, uh, it’s state-of-the-art in terms of, uh, technology that’s hit, hit the market space. That fifth color really makes a huge difference.

Taking that fifth color and then working with someone like Eddie and hi- and your team here, uh, and even taking it to the next level is absolutely amazing. So we’re excited about not only creating incredible color, incredible, uh, expressions in terms of the color for our customers, but also creating data-driven documents.

Yeah. I mean, to me, that is leading edge. Like, nobody else is doing that. Because if I’m selling a customer a document or whether it’s one of these towers, and I can show them the data that they’re getting back, that’s something that’s unique that we’ll be able to offer right across Canada, as opposed to just selling flat print.

And with, uh, the new Fujifilm, the fifth color, the Revoria, uh, the technology that’s in that press, I mean, I have not seen color coming out of- It’s unbelievable. Yeah … uh, presses like this. Uh, and I’ve been doing this now for 37 years. So this is really, uh, groundbreaking. And the fact that we’re doing this together with bigDAWGS as well, uh, even brings it to that next level.

So that’s, that’s really… We’re really pumped and excited. We have our conference coming up, uh, uh, in the next week in Niagara Falls, so I look so much forward to showing some of these things to, uh, our franchisees that’ll be flying in from across Canada. Um, as well as, uh, arranging for an open house here, uh, at bigDAWGS in July, where we’ll be able to bring in, uh, the people to actually see this facility and, and the team that’s working behind this facility.

[00:10:40] Eddie: You know, o- one thing I’d like to add about the color, and I think this is something that we didn’t realize the power at first, ’cause we were… When we first were introduced to the Revoria, uh, we were thinking, yeah, you can do a lot of stuff with the metallic toner. So the gold, the silver, and getting those cool swatches.

Uh, and we were introduced to the pink. But when you first saw the pink, Adrian, were you excited?

[00:11:03] Adrian: Yeah, I was super excited. I actually grabbed, uh, one of the… You know the orange …

[00:11:08] Eddie: Yeah,

[00:11:08] Adrian: yeah … in comparison? It’s in my room. Uh, I… And I pinned it on my wall ever since then, because it’s, like, crazy to think that you have print That matches screen color colors.

Like, that’s crazy.

[00:11:24] Eddie: Like, w- uh, yeah Yeah. A- a- and that’s exactly… When, when I first saw th- that, I was thinking what can, uh, a colors ca- can it achieve? So after doing even more research, let’s talk about first off Pantone colors. I mean, for those that, uh, are aware of CMYK, you know that you can’t hit all the Pantone colors.

CMYK can only hit 60% of Pantone colors. But with the Revoria pink toner and, uh, the upcoming, uh, green toner i- in the product launch this summer, those combined has a certified, uh, is certified to hit 93% of Pantone colors.

[00:11:59] Adrian: That’s crazy.

[00:12:01] Eddie: But that is, that is one thing. But what I realized is this, I mean, we have this amazing intone program, and we’re working with brand guides.

Uh, we have been working with brand guides recently. And what I’ve noticed in the presentations that you guys were… that the intone team and your team was presenting to me, was that when you’re doing brand g- guides, it starts with RGB colors, hex codes uh, you know, 10 years ago, we were defining more of PMS colors, but now it’s touched with hex codes.

So, uh, digital designers, I mean, sorry, designers now, which are digital, uh, they’re digital first. They’re screen first. They think of web first and, and, and screen assets. And you can’t easily convert that. Uh, it’s impossible. It’s just a totally different science. So what really, uh, I had a really, um, revelation of the power of the, and brands, uh, that are using these very hard to achieve RGB high color gamut.

And I’m talking about, of course, the pinks, the oranges, the, even the greens, you know, the yellows, that sort of thing. Uh, a lot of them are using really hard to, hard to get colors. Well, the Revoya system, it, it makes it so easy to achieve these RGB colors by just one click. It’s the DFE. So they have a flow RIP.

It’s their version of a RIP instead of Fiery, and it’s literally just one checkoff, checkbox. You’ve seen it, right? One checkbox and boom, it, it, it, it just automatically targets RGB colors. And it, it works pretty good. Like, it’s just- That’s amazing. I was just… Yeah. So we are now also, uh, focusing on building a creative team focused on helping brands, these national brands now, uh, with this new equipment, achieve these colors and defining them in their own brand guide.

So this is something I’m looking forward to, to announcing very shortly, uh, this whole ecosystem. So this whole creative department, and also using the Print 3 network as a production hub nationwide to produce these amazing brand, brand colors, these higher hard to hit gamut brand colors. So I’m excited just, just to do that.

[00:14:19] Adrian: That’s exciting. Yeah. That’s very exciting. Yeah,

[00:14:21] Eddie: yeah.

[00:14:21] Adrian: Um, but let’s circle back to NFC Print. What- Is the most crazy, most effective, uh, application of NFC print that you’ve seen?

[00:14:32] Eddie: Ooh. Okay, that’s a tough one, ’cause I’ve been… Again, we’ve been doing it since 2013, and we w- we were actually the first company in Canada, and we were working with RIM, uh, or BlackBerry now.

With RIM at the time, uh, on a first NFC campaign. This is one of the first NFC jobs that we did. So there was actually printed code. Inside it, there was an NFC that’s also has a, a code as well. And the way they used this is they were handing this out in, uh, the concourse, the path downtown. So downtown Toronto, there’s this, uh, area, uh, that connects all of these business buildings together, office buildings together, and they have a lot of shops.

And a lot of thousands of people travel, walk through these, uh, these corridors every day. And they were handing these out throughout the corridors. And they had a, a place set up in the concourse that they were inviting people like, “Hey, you know, why don’t you go down the con- concourse over there, and you can tap this on a NFC reader.”

And on a screen it would says whether they won or not and what they won.

[00:15:34] Adrian: That’s

[00:15:34] Eddie: cool. And I thought that was, that was a brilliant way. Yeah. So it’s experiential marketing. I thought that was a great, great first, you know, campaign that we were able to be a part of. And, uh, I heard it went really, really well.

Like, it got so many people to the booth, like handing this out. And you don’t s- you don’t see what you get. Yeah. Like, you have to go to this, this booth and scan your card. So it adds that level, and activity adds that level of fun and that excitement and yeah, it, it worked really well. So that is one of the, uh, craziest things that I, I’ve seen.

[00:16:02] Adrian: Talk about, um, experiential, uh, you know, design, right? We’re gonna go to Andrew. Along with the tech we’re offering completely custom die cuts and premium foil with zero minimums. How does this no minimum approach change the game, uh, for small businesses walking into Print 3?

[00:16:23] Andrew: Uh, it’s huge. I mean, honestly, that’s always been a challenge for us.

And, uh, when I spoke to, uh, Eddie about this, this really opens up the door to a lot of our customer base to try this. Um, because I think the biggest fear that people have with this, when they look at it, they say they love it, they like it. I’d like to try it, as opposed to ordering hundreds or thousands.

Let’s try it on a shorter run. Um, and then we’ll see how that goes, and then being able to order more. So that’s a uniqueness that we have. Uh, we do custom packaging as well out of our, uh, Calgary location, and I know that you guys can do smaller, uh, custom packages here as well. Um, but We’ve always been in the belief that if we can get customers to try something, uh, in short runs, uh, those short runs become very profitable for us, as well as they’ll turn into different longer runs, uh, going down the road.

So it’s really exciting for us to bring this to our market space, to our customers to try. And I think that because of the creativeness that, uh, that you guys have with the staff that you have here, I think this is gonna be a big win for us, and it will really make Print Three stand out, uh, in the Canadian market space as well.

[00:17:44] Adrian: Yeah. Well, definitely. If a marketer runs out to Print Three tomorrow, what is the very first smart print product they should order to blow their clients away?

[00:17:54] Eddie: Ooh, uh, tough one. I would say NFC business cards. Business cards are making a comeback, especially with digital noise. Uh, with NFC, that could be tied in, uh, to many, many different activations.

So I think one of the best things that you can do, and I actually, uh, speak about this online on LinkedIn, is to s- you sell with video. I mean, we have a lot of video, and we’re also doing video now too. But it h- it’s a very, very powerful way to sell. Meaning, uh, when you compare video to other ads, you will have that retention of 90%.

So you remember a video that you, uh, watched yesterday 90%, uh, compared to, uh, a display ad that you saw. You barely remember that. I’m thinking, you know, we can tap on a business card. It gives you that one… shows you the video, and then that one call to action, very powerful. So, um, other activations too, that connection hub as well on the, on the, on the, um, on when you tap in the NFC business card.

But I think NFC business cards, especially with embellishments. Yeah. Yeah. I think that is something that, uh, will way to go. And that is something that we really are gonna be pushing first to the Print Three network nationwide.

[00:19:01] Adrian: All right, folks. There we have it. Andrew, Eddie, thank you so much for being here.

Thank you. Thank you. And we’re so excited to see where this new venture is gonna, um, take us. And to everyone watching, thank you for tuning in. Make sure to visit your local Print Three shop, and see you next time.

[00:19:21] Andrew: Bye-bye.

[00:19:22] Adrian: Bye-bye.